Independent filmmaker & creative director
Beauty · Lifestyle · Product
Films with feeling.
Built for brands
with ambition.
Commercial films, product stories and creative direction for brands that want to be remembered.
Explore selected work ↓
01 / The point of view
Visuals that make people feel first.
Joana creates premium visual worlds for beauty and lifestyle brands — where product, performance and emotion meet.
Every frame is made to feel considered, desirable and unmistakably yours.
02 / Selected films
Made to move.
Product stories, beauty campaigns and social-first films made to move audiences.
03 / Product stories
Details matter.
From first glance to final frame, the work lives in the details.
04 / What I do
I create visual worlds for products people want to remember.
01Commercial filmsCampaigns · Launches · Brand worlds
02Product storiesBeauty · Skincare · Lifestyle
03Creative directionConcept · Styling · Visual identity
04Social-first contentReels · UGC-style · Short form
05 / Start a conversation